The Impact of Coronavirus on Black Friday Deals and How Businesses have to Go Online
Black Friday is generally known for its’ lucrative shopping deals. However, crowded places like malls and shopping centers are a no-go zone with the pandemic in play. It has made most people result in online shopping. Due to the pandemic’s economic crisis, etsy black friday will be offering high-quality products at highly discounted rates. With clothes been the fashionable items during the time due to the festivities that will be almost knocking at our doors. You need to check on the Reviews to have a general view of the experiences people got from the site you intend to purchase.
Having experienced low sales during the year, retailers wonder what next for them with the existing stock of clothes accumulating in their stores. Unlike food and medicine that can quickly go bad, fashion products only become old-fashioned. Due to the cancellation of all events and gatherings such as weddings, graduations, and parties, making everyone stay at home is a big blow to the industry. It has made the average market capitalization of the fashion industry to drop by at least 40%. People took fashion as an after-thought after dealing with all the essential needs. Since necessity is the mother of invention, it is at this time that e-commerce came in handy. The fashion industry has decided to manufacture masks to make the department an essential service. The question is, are they able to design a mask that would suit its intended purpose? Will the mask protect against Covid-19? Retailers are now considering selling clothes at discounted prices to get some income, although it damages their profit margins.
Retailers should keep in mind the two seasons in the world that is summer and spring, and come up with creative ways that they can be able to market their products at that time. They can use social media influencers to help them advertise their products. They should also consider listening to what their clients say would make them feel good since as time keeps on changing, so does the fashion trends. Besides, advertising fashion online shows could help them market their products due to the social distancing rule. The fashion industry should slow down, producing new trends in the market frequently. This is because some products are too cheap and of low quality; hence customers only wear them once, which results in a lack of value for their money. You can also visit this link fashion and coronavirus crisis for more information.
For a successful Black Friday this year, retailers have to ensure that they provide a safe and conducive shopping environment for their employees and clients. The World Health Organization offered Covid-19 measures that should be adhered to; they include social distancing, hand sanitization, sanitizing each item that people touch, and observing hygiene protocols. For most retailers, strictly following the measures is a responsibility that is easier said than done. With the surge in COVID-19 cases and a looming lockdown, customers are likely to run out of money, and they will not … Read More..