The reviews are a simple but effective way to determine how good a company really is. It can be used as a marketing technique, because if the reviews are great, then viewers will turn into possible buyers and then into actual buyers.
The reviews will affect more than just your image – it is important how people see you and your services, but this will also influence how possible employees look at your business.
It’s important to take care of this as soon as you can, so that you will have less bad reviews. Not only will you have a better image, but you will surely attract better employees.
Here is how you can deal with negative reviews, and what to do to improve your image.
Usually, those former employees who have a grudge against you will leave negative reviews. To counter this, you can always ask around your current employees and interview them. Their answers can be used as positive reviews for your current website of the business. It’s also possible to ask them to personally leave their reviews directly on the site. This will ensure that it’s not an automated review posted there, but actual people who are content with the company. Also, ask your online visitors to leave reviews. It’s important for you, but also for them, no matter what kind of experience they had.
Respond In Time
Different people have different opinion, so not everyone can be satisfied with your business. If there are people who left negative reviews, make sure you answer them as soon as possible. It’s important that your answer is not aggressive, even if the review was like that. If a polite tone is used in writing, then things should be better. Everyone checks out the negative reviews, so your answer is very important.
Don’t Take It Personally
Even if some people have an issue with the person behind the business, don’t take it personally. If you can, and if it’s possible, insert in your answer a request to talk personally, offline. It’s very important that other people don’t get lost in the details of your quarrel – the client may be right or not, but this is not important. It’s important that you solve the issue as soon as possible and address to it in a nice manner.
Delete or Review
If the review that was posted by someone is defamatory, chances are that it was left by a troll. Don’t get upset too much over it, but simply ask to be reviewed. Yes, this is exactly what you need to do – some sites have the possibility for the publisher’s editor team to review the reviews and comments left by clients or other people.
If the review was posted directly on your site, you can either answer it or simply delete it. However, it’s not always recommended to do so, but it takes up to five positive reviews to counter one negative review. This is because most of the people who look at reviews will spot it easier and will be interested in what it has to say about your company.
Call to Action
Most of the times, if the experience with your company was positive, people will not be looking for ways to leave a review, unless you specifically ask about it. If you sell products, leave a call to action once the order has been finalized. Ask people to leave you reviews, no matter what their experience was like. This way you will show them that you trust their ability to speak out their mind. It’s also important because this way you will show them that you care about their opinion.
There are more ways in which you can determine people to write positive reviews, and a call to action is just one of them. You can also set up more profiles for you business on a social network, or manage two or three sites for the same business. This way people will find you easier, and your image will also improve.